The chair of logistic of the TU Berlin has assigned me with the task of designing a logo for one of their projects called Integration of Practice-oriented Logistics Education in Ethiopia. One of the first concepts can be seen on the left. One of Ethiopia's main export products is Coffee. The logo should therefore reflect this fact.
Traditional Ethiopian coffee-mugs are mostly dark brown or black in color and are decorated with a zigzag pattern in Ethiopia's national colors green, yellow and red. The coffee bean is integrated in the top of the box which represents the transport aspect of the logistic project.
In order to pot a bigger focus on the cooperation between the two countries Germany and Ethiopia, the colors on the traditional Ethiopian pattern were adjusted to incorporate the German national colors.